Katie Swartz has been promoted to the new position of Director of Marketing at Acme Fresh Market. In this newly-created position, Swartz will manage all aspects of the company's positional and promotional communications. As Director of Marketing, Swartz will provide the leadership and guidance for Acme through print and social media, market analytics, consumer research, loyalty and mobile applications.
Swartz will also be responsible for Acme Fresh Market's community relations, including the company's sponsorship of special events such as the Akron Marathon, Boo at the Akron Zoo, First Night Akron and Community Cash Back.
Swartz will report to Jim Trout, executive vice president, and lead Acme's current team of advertising and special event associates.
Swartz has been employed by Acme Fresh Market for three years. She earned her law degree and her MBA from The University of Akron. Swartz and her husband Mike live in Akron and are both involved in the greater Akron community. Swartz currently serves on the University of Akron National Alumni Board and is a trustee of The F.W. Albrecht Family Foundation.
The Fred W. Albrecht Grocery Co. operates 15 Acme Fresh Market stores in Summit, Stark, Portage and Cuyahoga counties. Founded in 1891, the stores feature food, pharmacy and general merchandise with an emphasis on quality fresh foods.