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Sep 27, 2016 11:12 AM

On Marketing: Content marketing makes your advertising work

Let's talk about autopilot advertising, and advertising equity. Autopilot Advertising Earlier this week the guy who handles our pest control came through the office. The office was abuzz with our usual chatter and meetings and whatnot.

By Josh Gordon
Sep 21, 2016 10:11 AM

On Marketing: Three stats to build your 2017 marketing on

It's planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you're building your plan and the digital portion is underfunded, consider restricting your approach.

By Josh Gordon
Sep 18, 2016 12:00 AM

OUR VIEW: Closer look needed at student debt

State panel should examine notification rules, added fees

Sep 18, 2016 12:00 AM

LETTER: Encourages Tallmadge residents to learn about school bond issues planned for November ballot

I would like to encourage residents to take the time to learn about bond issues 43 and 33 for our Tallmadge City Schools.The School Board and administration have done an excellent job maintaining all our buildings.

[More news below]
Sep 11, 2016 12:00 AM

LETTER: Asks residents to consider costs to children's health if old structures not replaced

What is the cost of the health of a child? What should we pay for health insurance for teachers? A study done by USA Today proves Dunbar Primary School has some of the worst air in the district, only outranked by David Bacon. (See http://content.usatoday.

Sep 11, 2016 12:00 AM

LETTER: Encourages Tallmadge residents to vote for school bond issue

I am an educator of pharmacists, physicians and medical researchers, and I understand the changing needs of our educational system.

Sep 11, 2016 12:00 AM

Sidelines: Remembering: September 11, 2001

They say you always remember where you were when . . . It was a perfect almost-fall morning -- the sun shining, a beautiful blue sky above. At Record Publishing Co. in Stow, we were finishing up our weekly publications for Wednesday. A typical September Tuesday.

By Marsha Mckenna | Senior Editor
Sep 6, 2016 10:31 AM

On Marketing: Make sure you understand what your audience expects

A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely unchanged from the last time this study was conducted four years ago.

By Josh Gordon
Sep 4, 2016 12:00 AM

Our View: Overdose death trend in Ohio disturbing

Tough approach works in Singapore; should be considered by legislature

Sep 4, 2016 12:00 AM

LETTER: Urges Tallmadge residents to vote against bond issue

It's been a curious election season. I must respond to a recent letter from a Tallmadge School Board member because the reasoning is curious.

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Sep 4, 2016 12:00 AM

THUMBS UP to Summit County, Acme Fresh Market

THUMBS UP to Summit County and Acme Fresh Market for partnering on an initiative to provide free specially-formulated pouches to safely dispose of unused, expired or unwanted prescription medication.

Aug 30, 2016 10:30 AM

On Marketing: Facebook Messenger's massive marketing potential

A software platform as powerful as Facebook serves multiple purposes in the world of communications. We all know the value it holds for people connecting with people, for people getting information, and for companies communicating to their audience.

By Josh Gordon
Aug 28, 2016 12:00 AM

Capital News: Kasich leaving behind the '80s for the 21st Century

Columbus -- Republican U.S. Sen. Rob Portman was asked last week about gay marriage and legislation banning discrimination in housing and employment based on an individual's sexual orientation.

By Marc Kovac | Capital Bureau Chief
Aug 28, 2016 12:00 AM

LETTER: New buildings needed to support 21st century education in Tallmadge

As Express readers are likely aware, the Tallmadge City School District will have two issues on the ballot in the upcoming November election. I would like to thank all of the people who have been involved in this process so far, as their input has been invaluable.

Aug 23, 2016 1:41 PM

On Marketing: It's time to up our customer service game

Have you ever heard of something called "Parkinson's Law?" If so, we are going to discuss how it relates to modern customer service.If you aren't familiar with Parkinson's Law, it helps us understand the interplay between the effort a task takes and the time a task takes.

By Josh Gordon
Aug 21, 2016 12:00 AM

LETTER: Advises Tallmadge residents to support bond issues to take advantage of shared money from th

I recently attended an informational meeting held by Citizens for Tallmadge Schools. As a relatively recent retiree along with the realization that I am now officially a senior citizen, naturally I was concerned at the direct effect the upcoming bond issues would have on my fixed income.

Aug 21, 2016 12:00 AM

Capital News: Get ready for another round of charter school legislation debates

Columbus -- A little more than a year ago, after much earlier balking, state lawmakers moved a charter school reform package that backers said would make publicly funded community schools more accountable and open to public scrutiny.

By Marc Kovac | Capital Bureau Chief
Aug 16, 2016 1:25 PM

How to reach youth in community elections

By now, you probably know how much I love marketing and communications. What you may not know is that I love politics almost as much.First, it is a study in effective messaging.

By Josh Gordon
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Aug 14, 2016 12:00 AM

Capital News: A tale of two presidential rallies and what they might mean for November

Columbus -- Let me tell you about two presidential appearances I covered over the past week -- not to pick sides or support one candidate over the other but to offer a couple of observations on what I saw.

By Marc Kovac | Capital Bureau Chief
Aug 14, 2016 12:00 AM

On the Mark: It's time to say goodbye

Dorothy Markulis announces her retirement from the Hudson Hub-Times and Record Publishing newspapers after 42 years.

By Dorothy Markulis | Reporter